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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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What is Brand Engagement?.
I’ve just been at the Brand Engagement conference in New York, and there is much discussion about its definition. After attending many sessions (which I will share with you over several blogs), I was left with the idea that ‘Employees are the new Customers’. For a long time I have been talking about ‘Happy People = Happy Profits’. But this event was held to prove this. The challenge that was posed however is where does the responsibility for the ‘employee…