People often ask, ‘As Chief Experience Officer’ do you spend most of your time experiencing experiences? Being CEO for me is about being accountable for how people experience this business. Whether they are customers, suppliers, affiliates, associates or team members. But of course we must practice what we preach. Here are a few recent pictures of what I get up to as CEO.. One thing I learned along time ago from Ike Bain (right hand man to Dick Smith) is it is ok to have fun in business.
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
