Daily Archives: August 31, 2007

Conversations like this take place every day – everywhere – and most marketers have no idea that they are going on (nor how to encourage them). Yet what one customer says to another potential customer is way more powerful than any brochure that they can produce. If you are writing a brochure of course you are going to write good things about yourself. I was sitting at the airport waiting for my flight and I was busily writing a blog…