Daily Archives: August 30, 2007

Leadership is trusting those around you.

I heard a fantastic story today which reminded me of the importance of trust in business. The woman who shared the story worked in marketing for years, and was a senior marketer for a car manufacturer. She always had to get sign off for her campaigns from her boss (who was not a marketer and did not know anything about advertising) He would always make one change and then approve it. This was frustrating to both her and the agency….