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Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of 'I want what she is having' which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Where I’m Speaking
My presentations to company events are not listed because those engagements are not open to the public. Contact Kate on +61 2 8755 0034 for more details on speaking.
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- Good Bye Cairns - Hello Townsville - congratulations to the winner of the AIM Management excellence awards about 11 hours ago from web
- New post: Taking a Stand in Marketing http://naomisimson.com/2010/09/09/taking-a-stand-in-marketing/ about 1 day ago from Naomi Simson
- New post: Pitch it http://naomisimson.com/2010/09/07/pitch-it/ about 2 days ago from Naomi Simson
- we have a new PM - Julia Gillard - the point is the people didn't want either of them about 3 days ago from web
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Delighted
More than two years ago we were discussing amongst the team that many people wanted to use our experiences to do activities themselves ? they were not really looking for a gift. In fact Friday afternoons had become really busy on the phones as people sorted out 'last minute' adventures for the weekend.
I clearly remember driving to the Blue Mountains for an EO conference working out whether there was a business idea in there somewhere. (I was so busy on my thoughts and ended up with a speeding fine.) Would it be possible to build a real time booking engine based on our existing experience suppliers. I invented a name. GoDo (just go and do something).
So imagine how rewarding it is to have shared the vision ? engaged a team of fabulous marketers and developers, who together have created an amazing business. And last night GoDo.com.au was acknowledged not only with the Tourism Innovation Award (which is a wonderful acknowledgment also to our fabulous distribution partners) but also the Local Community Innovation Award. Our wonderful suppliers are spread across the whole nation (and NZ), and we give them access to global markets.
As an aggregator GoDo has brought together - amazing local suppliers, wrapped them in wonderful technology and delivered them to the world via Australia's leading tourism sites. (I love it when a plan comes together - and this is only the beginning.)
The awards are an acknowledgment to all those that believe in ideas, and then follow through with hard work to create something great. It is always all about the people
Thank you to our amazing GoDo team.