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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
the past 2234 days... and counting! Subscribe
About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Popular
- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
- I'm accused of leading a 'Namby-Pamby' management revolution 16 comment(s) | posted on October 28, 2009
- Am I being stalked? 15 comment(s) | posted on September 29, 2009
- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
- 1 million RedBalloons go by 11 comment(s) | posted on April 1, 2011
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Follow Me @NaomiSimson
- What a legend... worth supporting CEO CookOff - Emma Isaacs Profile http://t.co/hfRJ9mlq about 3 days ago from Tweet Button
- 10 Reasons Your Small Business Shouldn't Start a Blog http://t.co/vlSpoZfn via @entmagazine about 4 days ago from Tweet Button
- “Happiness is the meaning and the purpose of life, the whole aim and end of human existence." #quote Aristotle about 4 days ago from web
- New post: 628th Blog Post.... http://t.co/tUUDIguw 06:14:36 AM February 01, 2012 from Naomi's Blog
- New post: An elephant’s life lesson. http://t.co/khJidW9S 08:46:56 AM January 19, 2012 from Naomi's Blog
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Comparing Apples and Lemons
I sometimes sit here and think that I am in the most competitive market on the planet. You try launching a new gifting concept when many people resort to retail gift vouchers when they are selecting ‘that special something’ for someone. “No” I silently scream ? we have got enough stuff, give them something that they want to do rather than something that they will have. But we are managing to get by, we have found our place in the…