Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of I want what she is having which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Monthly Archives: December 2006
To evolve is to be decisive
It has been a very big Christmas...what joy when so many people have RedBalloon envelopes to wake up to on Christmas morning.
But I have been working on where we will be this time in 3 years time. My quote of the day was when I said to our new Senior Developer David.."To not make a [...]
Signature of Sydney.
I love a plan when it comes together. Especially when it is so generous and creative. Last night I attended the Signature of Sydney fund raising event. And if you have not heard about it
"SYDNEY IS ... the ART and Signature of Sydney is the search to explore the question 'What is Sydney?' The aim [...]
Posted in General 3 Comments
Time Poor Time Rich?
Have you met anyone recently who has said, 'I have so much time on my hands I almost don't know what to do with it.'
I have just been at a networking event for Amanda Gome's Smart Company. All of the speakers said the one thing that we know about SMEs is that they are 'time [...]
Posted in Lessons Learned 1 Comment
Actions speak loudly about your brand
One of the things that I found so frustrating when I was running my last business was waiting for the money to arrive. I delivered a great service, the client was happy but then it would take months to be paid. On paper I'd made a profit...but the bank account said something different.
So with this [...]
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A thought to kick off 2007