I had the wonderful opportunity to hear Tim Pethick, founder for Nudie Juice, speak this week. What a remarkable branding story. He shared some alarming numbers about how numb we have become to marketing messages. We have been yelled at by advertising for too long…we are over it. The point is – what are we as marketers doing about it? … Our role must change from being those who create noise ? to those who listen and respond. Customers want…
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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
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- Am I being stalked? 15 comment(s) | posted on September 29, 2009
- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
- 1 million RedBalloons go by 11 comment(s) | posted on April 1, 2011
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True Romance…
I didn’t realise when I started this business what a difference we would get to make. Of the 100,000 customers in the first five years….I get to hear relatively few stories about their RedBalloon Day. Thanks so much for sharing – please keep letting me know…it makes all the anxiety and challenging moments of running a business disappear. ‘From booking our yacht B&B experience to actually ‘living’ it, I couldn’t have dreamed of a better and more indulgent way of…