Daily Archives: November 17, 2006

True Romance…

I didn't realise when I started this business what a difference we would get to make. Of the 100,000 customers in the first five years....I get to hear relatively few stories about their RedBalloon Day. Thanks so much for sharing - please keep letting me know...it makes all the anxiety and challenging moments of running [...]
Posted in Gift Experiences | Leave a comment

Stop Yelling and Start Listening.

I had the wonderful opportunity to hear Tim Pethick, founder for Nudie Juice, speak this week. What a remarkable branding story. He shared some alarming numbers about how numb we have become to marketing messages. We have been yelled at by advertising for too long...we are over it. The point is - what are we as marketers doing about [...]
Posted in Interesting Numbers | Leave a comment