http://naomisimson.com/2006/11/07/looking-for-the-next-big-thing/ Founder & CEO of Leading Online Gift Retailer, RedBalloon Thu, 17 May 2012 01:30:12 +0000 hourly 1 http://naomisimson.com/2006/11/07/looking-for-the-next-big-thing/comment-page-1/#comment-313 Russell Jones Tue, 07 Nov 2006 21:03:45 +0000 http://naomisimson.com/index.cfm/2006/11/7/Looking-for-the-next-big-thing#comment-313 First of all, many thanks, Naomi, for the inspirational thoughts in your blog. I always look forward to finding your email, announcing another entry. I am a fairly new entrepreneur, setting up my first of 5 innovative projects. In all cases, these are products or services I myself wished would exist because they would enrich or simplify my life, which happens to be that of a global nomad. So, the first step is my rough solution to a problem or an unmet need. Then, I check whether the solution is really feasible; that is, I play the devil's advocate or, better yet, a consumer advocate. Does my solution add value? After that, I check whether a profit can be made. Then, I try to refine my solution. All this may take a day or two of research and reflection. I agree that there is no formula. But it seems that the more disruptive the innovation, the better chance there is for it to go viral. First of all, many thanks, Naomi, for the inspirational thoughts in your blog. I always look forward to finding your email, announcing another entry. I am a fairly new entrepreneur, setting up my first of 5 innovative projects. In all cases, these are products or services I myself wished would exist because they would enrich or simplify my life, which happens to be that of a global nomad. So, the first step is my rough solution to a problem or an unmet need. Then, I check whether the solution is really feasible; that is, I play the devil’s advocate or, better yet, a consumer advocate. Does my solution add value? After that, I check whether a profit can be made. Then, I try to refine my solution. All this may take a day or two of research and reflection. I agree that there is no formula. But it seems that the more disruptive the innovation, the better chance there is for it to go viral.

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