Big guy takes a fall….one for the small guys.

November 2, 2006 | Naomi Simson

I wrote some months ago about how small organisations have a greater ability to achieve customer intimacy.

I used the examples of the cafes in Balmain. Starbucks vs Bertoni’s.

I noticed yesterday removal trucks outside Starbucks in Balmain. It seems that the community has won. By voting with their feet and supporting local businesses.

——-

Update – False alaram…just a removal truck, the US multi national is still hanging in there.

This entry was posted in General

One Comment

  1. Frank Stillone
    Posted November 2, 2006 at 9:29 am | Permalink

    Hey Naomi,

    I just wanted to say that I love your blog! There is a great book on the subject of great vs big -> Small Giants – companies that choose to be great instead of big, by Bo Burlingham. Bo was oneof the presenters at my BOG class this year.

    Cheers

    Frank

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