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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 629 blogs in
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Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
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- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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An open source future for research.
I wonder what the results would have been five years ago if we had researched the marketing on experiential gifting. Given that the concept was not heard of in this country it is hard to research market potential when your audience has no idea what you are talking about. Is it the same for Myspace.com and YouTube.com? Research takes on a whole new meaning in new markets. You could even wonder if traditional research mechanisms are relevant at all. Basic…