Monthly Archives: October 2006

An open source future for research.

By naomisimson | Published: October 31, 2006
I wonder what the results would have been five years ago if we had researched the marketing on experiential gifting. Given that the concept was not heard of in this country it is hard to research market potential when your audience has no idea what you are talking about. Is it the same for Myspace.com [...]
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Extreme Entrepreneur.

By naomisimson | Published: October 27, 2006
I love the fact that big organizations ask me to speak to their people about innovation and leadership. This is where I came from. I love sharing the journey, and creating the future. Daring to imagine what could be possible if only we let ourselves dream. I drive my team spare, I want to do [...]
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You never know where the conversation ends up…

By naomisimson | Published: October 24, 2006
I was delighted to receive this photo from a client...It is from one of their 28 launch events as they rolled out the RedBalloon Program at each of their branch locations. When I opened it...I wondered who the people were... where do they live? I wonder what they have always wanted to experience. We never [...]
Posted in Reward & Recognition | Leave a comment

I know how he feels

By naomisimson | Published: October 18, 2006
Every day it is such a privilege to do what we do... But when I hear stories like this...it is so humbling. Thankyou - wonderful customers!! 'As a kid I lived in a town where there was an absolutely crazy old man (about 44 yrs old I later found) who would fly about the district [...]
Posted in Gift Experiences | Leave a comment

When things don’t go exactly as planned.

By naomisimson | Published: October 16, 2006
I travelled from Sydney to Melbourne on the 6am flight last week. I checked myself in but had to line up to drop my bags off. A grumpy lady tagged my bag. I arrive in Melbourne - my bag does not....stuff happens. The woman in baggage claims was delightful. She let me know that I [...]
Posted in Lessons Learned | 1 Comment

Finding great people & recruiters

By naomisimson | Published: October 13, 2006
Interesting that 35% of the participants on the BRW Fast 100 this year say that the biggest issue facing them in 2007 is 'Hiring quality staff'. Of the 100 in the list there are 14 recruiters with a combined turnover of $352 million. The shortage of people must be positively impacting the recruitment industry. We [...]
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Totally embarrassing – how far we’ve come

By naomisimson | Published: October 9, 2006
Now you know that I said I never knew anything about online marketing when I launched RedBalloon Days...and that we had almost no budget when it came to promotion. Alex one of my RedBalloon colleagues found these banners on a web site (we used to send out images rather than hosting our banner ads). Here [...]
Posted in Input Please | Leave a comment

Intrapreneurs

By naomisimson | Published: October 6, 2006
I was presenting for a corporation many months ago and the brief was to be inspiring, innovative and motivational - but please don't make being an entrepreneur sound too exciting, we don't want them all to leave to start their own businesses. Life as an entrepreneur is not a laugh a minute. There is heart [...]
Posted in Interesting Numbers | Leave a comment

Design your life

By naomisimson | Published: October 3, 2006
I heard CEO of Life by Design, Ian Hutchinson speak on creating the life you want to live. He explored success and it's definition. The number one area where people feel that they don't have control or balance in their lives - is not a lack of time, but a lack of clarity. What are [...]
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Creative Fun

By naomisimson | Published: October 2, 2006
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business." Leo Burnett Advertising Executive, 1891-1971
Posted in Quotes to inspire | Leave a comment