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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
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- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Online Experience vs dealing with real people
Yesterday I was asked at an Interactive Marketing event about the online vs offline selling experience. I read Neil Rackham’s “Rethinking the Sales Force” recently. And I also had the privilege of having a half day session with him as part of the Advanced Business Program I’m doing at MIT in the US. His book really clarified this question for me. So this is what I learned in Boston: Do you understand how customers want to do business with you?…