Daily Archives: August 23, 2006

When Small is Big.

When Small is Big.

When you’re in small business…you often pretend to be bigger than you really are. (Giving people big titles is an example –see separate entry). But when you’re in big business you often pretend to be small, agile, innovative and entrepreneurial. I have just got my hands on a copy of Seth Godin’s new book “Small is the New Big” I read “All Marketers are Liars” some months ago and thought it was the best marketing book ever written…but I like…