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Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Letter to the Editor – Marketing Magazine Aug 2006
Sam, I read with interest ‘The gift that keeps giving’ article by William Kestin. Well that is one mans opinion based on how he sees the world (given he is the CEO of the Australasian Promotional Products Association of course promotional products would be the hero in the story). Whilst I agree with much of his sentiment regarding retail gift vouchers having little lasting value towards the brand that gave it, one cannot lump experiential vouchers into the same lot….