Daily Archives: August 4, 2006

An Australian iconic brand extension

Some say Riviera boats are an Australian icon ? but you need to be in ‘the know’ to see it that way. I visited the Sydney boat show this week. I met the marketing people from Riviera while I was there. I was fascinated to learn about this Australian iconic brand. It is considered iconic by those special people who are part of a ?marine community?. Later that evening more than 800 people who love ?Riviera? turned out in the…