Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of I want what she is having which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Monthly Archives: August 2006
Leadership style is very personal
I was recently asked two great questions
What is your greatest strength as a leader?
First and foremost I am always myself. I am the same with one person as I am with any other. I am straight with people, authentic and I do what I say I'm going to do.
Who I am every day is, coach, [...]
Out of the mouths of Babes.
I took my daughter to hear me speak yesterday at the Networks Leadership event. I had a good time, I'm not sure if she did. I was there to speak on Leadership and 'the growth story'. I asked her what she thought - and she said 'it was just a bunch of old stories you [...]
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Always looking for great people.
We did a small count this morning and realised that we are currently recruiting for Four Great People
Marketing Assistant
Junior ColdFusion developer
Account Executive
Pleasure Relations Consultant
I'm very much a part of the recruitment process. And I love it, meeting people, seeking out whether they fit. What I really look for in candidates is do they innately demonstrate [...]
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Online Experience vs dealing with real people
Yesterday I was asked at an Interactive Marketing event about the online vs offline selling experience.
I read Neil Rackham's "Rethinking the Sales Force" recently. And I also had the privilege of having a half day session with him as part of the Advanced Business Program I'm doing at MIT in the US.
His book really [...]
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When Small is Big.
When you're in small business...you often pretend to be bigger than you really are. (Giving people big titles is an example --see separate entry).
But when you're in big business you often pretend to be small, agile, innovative and entrepreneurial.
I have just got my hands on a copy of Seth Godin's new book
"Small is the New [...]
Posted in Input Please 2 Comments
Telstra Business Awards 2006 NSW winner announced.
Congratulations to the Telstra Business Awards NSW winner - the white agency.
We were really pleased to be placed as a finalist. It was pointed out on the evening - there are 510,000 small businesses in NSW, 1100 entries to the awards and we were part of a select group of 6 finalists in the Panasonic [...]
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Letter to the Editor – Marketing Magazine Aug 2006
Sam,
I read with interest 'The gift that keeps giving' article by William Kestin. Well that is one mans opinion based on how he sees the world (given he is the CEO of the Australasian Promotional Products Association of course promotional products would be the hero in the story). Whilst I agree with much of [...]
The ten things I do to be productive.
These are my set of rules that I use to keep myself productive?
1. Create the day ? even before I get to work (I walk to work which gives me half an hour to think through how the day is going to go) I work out what I want to achieve.
2. I have a morning [...]
The gift of fantasy