I was asked to write a column about investments and financial security for the Courier Mail – so I share what I wrote here too. ——————- MY BIGGEST investment was starting my business in 2001. It began from home and I never really had any intention of working anywhere else. It soon became nine people crammed into my front room which had its limitations. But in the early days, it kept overheads low which meant that we could spend precious…
I have been asked many times, ‘Where did the name come from?’. Some have commented that they think it is not a very logical name, moreover it in no way describes what RedBalloon Days is. I was presenting at a big event on the Gold Coast recently (600 attendees) and I was having a quick chat to the organiser just before I was to go on stage. And he said by way of farewell ‘Good luck with the charity!’ and…
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Big Titles – Bigger Expectations
Sometimes when I present my business card at a meeting – people giggle at my title. ?So what does a Chief Experience Officer get up to?hee hee?? I made my own version of CEO because it suited me. I was reading in the current edition of Inc. Magazine about the titles people are given in start up and fast growing businesses. Smaller organizations will often give bigger titles so they as an organization appear bigger to the external world. As…