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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
- I'm accused of leading a 'Namby-Pamby' management revolution 16 comment(s) | posted on October 28, 2009
- Am I being stalked? 15 comment(s) | posted on September 29, 2009
- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
- 1 million RedBalloons go by 11 comment(s) | posted on April 1, 2011
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- What a legend... worth supporting CEO CookOff - Emma Isaacs Profile http://t.co/hfRJ9mlq about 1 day ago from Tweet Button
- 10 Reasons Your Small Business Shouldn't Start a Blog http://t.co/vlSpoZfn via @entmagazine about 2 days ago from Tweet Button
- “Happiness is the meaning and the purpose of life, the whole aim and end of human existence." #quote Aristotle about 2 days ago from web
- New post: 628th Blog Post.... http://t.co/tUUDIguw about 5 days ago from Naomi's Blog
- New post: An elephant’s life lesson. http://t.co/khJidW9S 08:46:56 AM January 19, 2012 from Naomi's Blog
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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When advertising just does not work
I love to say at my speaking engagements “There is no integrity in advertising.” I know how to really get marketers and advertising people off side. My point is though that it is the people within an organisation that are the greatest ‘marketing tool’ that you have. Your people, suppliers and distributors and customers are your greatest media. If you pay for advertising to tell people that you’re the greatest brand on the planet and then when they contact your…