Daily Archives: June 5, 2006

I was asked why give it away?

Last week I spoke on eMarketing at the Australian Institute of Marketing summit in Brisbane. I was asked “Why do you give the information away – when you used to be a consultant?” This made me giggle a bit…we’ve come so far. When I ran a consulting business it was fee for opinion. So why not consult… it is different now. We have put in hundreds of corporate programs and with each of them we learn so much. I have…